It is also investing in robotics and enterprise management software. The money from HSBC UK was used to add new production lines at its industrial kitchen, as well as a new onion peeler to help free up space in its peeling area. Last year, the company secured a £10m funding package to help increase production capacity and meet growing demand for its products. Started by Martin and Tracy Hamilton at their family-run farm in Comber in 2004, Mash Direct supplies pre-prepared vegetable side dishes to major retail multiples, convenience stores and independents throughout the UK. “Our innovative range of field to fork vegetable accompaniments make dinnertime easier and healthier for families across the UK so we are thrilled that are products are now available to more consumers than before thanks to our range and distribution expansions with Morrisons.” Mash secured the initial £1m distribution deal with Morrisons early 2017, which was valued to be worth more than £3m in sales for the company over three years.Ĭommenting on the new deal, Lance Hamilton – chief commercial officer – said: “Mash Direct is delighted to partner with Morrisons to help meeting growing consumer demand for high quality and convenient ready meals. They joined its existing lineup, which included Cheese and Onion Croquettes, Beer Battered Chips, Beer Battered Onion Rings and Bubble & Squeak. Mash Direct is supporting the expansion with the launch of four new products in-store and online – Mashed Turnip, Carrot & Parsnip, Curry Chips and Mashed Potato. The manufacturer’s product will now be available in 170 stores nationwide, boasting its reach as it attempts to meet demand in the growing ready meals category.
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